From Chris' Blog...  

So today was the big physical fitness test for my Army Reserve unit. We all gathered for the semi-annual assessment of our fitness by doing push-ups, sit-ups and a two-mile run. It’s always a nerve-racking event full of troops either trying to push for a good score so they can get promoted or just trying to pass so they can retire. Splendid fun. We used a new course for our two-mile run this time, which is fine, but at this … Continue reading →

The Physics of PR: Newton’s First Law of Crisis Communication

Confession: If I could work in any field other than communication, I’d want to be a physicist. I mean, if there were a fantasy world in which my mathematical clumsiness were not an issue in a field like physics, I would totally be a physicist. Anyway, I opened up my old physics book from college and while thumbing through it I realized that there actually are some similarities between physics (minus the math) and public relations. So, I’m going to … Continue reading →

Back to School

So, I’m about to head back to Chapel Hill to give a lecture at the University of North Carolina’s School of Journalism and Mass Communication. I’m lecturing on my thesis, which was a case study on crisis communication in the Air Force. I decided to use Storify to mix it up a bit. I think we’re all getting tired of PowerPoint for everything. So, my initial draft is below. Now, this is meant to help the students prepare for the … Continue reading →